Thoughts on Standardization vs Personalization

I was traveling for pleasure a few weeks ago, and I got into an interesting discussion with one of the people responsible for the experience we had on the trip. He posited that the most important thing a brand could do was to standardize the experience across all of their touch points.

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The Power of not saying No

In my last musing, I brought up a personal philosophy of mine. To not say “No”. I’d like some time to explain what I mean by that.

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The Power of And

I was sitting in a session about a consultive approach, and the presenter talked about the power of “and” rather then “or”.

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